Country: Shanghai
Role: UX/UI Designer
Client: Austcham
Creation: Web development for the Chinese market in two languages
Date: 2018-2019
Founded in 1912, Sun-Maid Growers of California is a farmers’ cooperative of 750 producer families with vineyards in the Central California Valley, that wished to in large their presence on the Chinese market
The goal of this mission was to design a new bilingual website for Sun-Maid in order to improve its visibility in China. It was important to include, bright, colourful illustrations and graphic elements, so that the website was appealing to Chinese consumers.
- Facilitating workshops to understand the Chinese user
- Conception of the design system
- Creation of graphic elements (illustrations, cartoons, …) that are appealing to the Chinese client.
- Defining Chinese user journeys using wireframe
- Management of the external developers with the management of each person’s roles and responsibilities.
