Country: Shanghai
Role: UX/UI Designer
Client: ChinaSkinny
Creation: Site Redesign
Date: 2018-2019
ChinaSkinny is an agency offering marketing research, strategy and implementation services, focusing on mobile, web, e-commerce and social media to reach and engage Chinese consumers.
ChinaSkinny publishes a weekly newsletter on marketing to Chinese consumers. The goal of the mission was to modernise the brand image and increase the number of newsletter subscriptions.
- Conception of the design system of the agency’s new site
- Creation of the new agency logo
- Defining user journeys using wireframe
- Management of external developer teams with the management of each person’s roles and responsibilities.
- By redesigning the website the ChinaSkinny increased its monthly readers by 15% .
